Stop Pub Clermont

Culture jamming in Clermont-Ferrand, feb 2009. Culture jamming is the primary means through which Adbusters fights consumerism in an attempt to return agency to the individual.Culture jammers attempt to expose the underlying meaning of an advertisement. By reorganizing media to lend it new meaning, culture jamming aims to create a large contrast between the corporate image and the real consequences of corporate behavior. It is a form of protest, so the culture jammer attempts to be as public as possible in order to stir up enough trouble to garner the issue real attention.

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